RFLan has the potential to be a massive Australian SC2 event.
If you do some of the things on that list like,
Casters/Streamers
Stage Improvements
Booths
Seeding
I think the event will be really awesome and players will come.
Also for seeding a idea is have some online rounds 2/3 coming into a event, the top 8 or 16 from the rounds earn points for seeding. then at LAN you have 16-48 players with points and you can seed a fair few.
Another idea with the seeding is have the top 1 or 2 seeded players get free flights to perth, this will attract top players from outside of WA to come compete in RFLan.
This all depends on how much eSports $$$ you have though
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