I've studied enough business and economics to know that if I"m looking for an investment opportunity, I'd be looking for something which has a way of making money, not something running more spectacular events propped up by donations.
So you don't need to be too condescending. But that is also my own opinion, and I know I'm not alone in it.
And of course they can, I didn't say they couldn't.
I have a degree in marketing dude..
ROI isn't all about dollars and cents. It's about exposure.. brand awareness, advertising, promotion... these activities see no direct ROI - but build brand awareness and product awareness - that leads to sales.
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