[mGGDrGooSe]

Give the customer what they need not what they want. I remember a story about a hotel that was receiving complaints about how long the elevator took. So they asked an engineering firm to design a faster elevator system. After much work the firm could only get a relatively small increase over the system they already had in place. So they put floor to ceiling mirrors next to elevator instead. Patrons were so busy using the mirrors to look at themselves and each other, they forgot all about how long the wait was. Now that I recall, that may have been a Day9 story. Point is, focus the questions on defining the problem, don't assume that the problems they say is the problem they have.

Quick Comments

breadfan:

wooo soliloquy!