No idea on this one I know it's not as easy as jumping on FB and/or Twitter. I know that most of my friends that play games don't specifically play SC2, but we can still chat about gaming in general. Maybe next barcraft (not sure if they have these in other gaming scenes) we could post on other forums or bring in other gaming circles via one means or another.
We've talked a lot about promo vods at barcraft. I was thinking why don't we actually hand out leaflets with "WCS 10th August" and all the other info (do the same for ACL etc.) as many non sc2 gamers or casual sc2 gamers already are coming down to barcraft. It would potentially be not too difficult to find the details for IT, PC development and such societies, clubs and colleges at universities and private colleges and send the leaflets to them electronically and ask them politely to distribute it. For instance my housemate attends QuantM College studying Games Design and a lot of his friends are casual sc2 players and would probably be stoked to attend barcraft or a big event like WCS but as people who have no interest in partaking in the community they never hear about these events. Some regularly watch Day9 or MLG but that's about it. Perhaps distributing advertising to these colleges would be possible via email. It's a longshot but once this sort of communication is established it's bloody easy to continue it by just sending out email down established channels. Establishing this with university societies would be even easier, especially if they have public facebook pages.
Other ways to reach other gamers off the top of my head is just posts going up on big gaming websites. Getting players to win international events is the main way we can get that to happen as it suddenly becomes more newsworthy for gaming websites. That and personally contacting the editors and writers and interesting them in our scene.
The main thing is people having the balls to chase down niche leads which potentially can unlock avenues of communication to involve more and more players and fans. Even if most only get a few new people involved in the scene if people are trying then I think once in a while our networks will expand exponentially.
Perhaps events need to make some official posts for instance ACL saying "looking for marketing volunteers" and basically giving those who volunteer some suggestions such as those above and basically say, chase this down and try to get this flyer or this information out there! It would obviously require outgoing individuals but I think there's people in this community with the skills and attitude necessary just without these suggestions they don't realise they can help with this.
Also I believe ACL and whoever else needs to get a social media officer who's only job is basically to make sure every network is messaged and updated with scores and exciting results throughout the event to keep people updated and keep on advertising their product. To do this they need to not do it off the top of their head but slowly build on a list to make sure every network is bumped periodically. This would include posting results in threads across tl/reddit/sc2sea etc.
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