Saw this today on esfi. Through the analogy of how UFC started of as a tournament based business, but chagned quickly to a model of hyping up certain matches and rivalries in "superfights" causes audiences to be more emotionally invested, thus more likely to throw their dollars at a PPV model to watch.
As recently there is big hype and controversy over numbers "declining" and what else the business side of e-sports (something I find extremely interesting) I thought this article was particularly relevant, even though they could have gone into a lot more depth of how it relates to e-sports, but the links and similarities aren't that difficult to see.
Personally, through listening to podcasts such as 'Inside The Game' and 'Live On Three' and how much they talk about the correlation between emotional connection and viewers in e-sports tournaments, its not surprising that we see a tournament with 2 nameless good koreans playing get magnitudes less viewers than someone with a lot of personality and hype such as stephano vs lucifron or huk vs idra back in the days.
Perhaps extremely hyped "super matches" between two players is at least deserving of being properly fleshed out to see the possibilities. Yes "show matches" have been done before in the past, but these are typically between two players who haven't had much rivalry, are hyped poorely, and aren't PPV, thus not generating much monetary gains.
What are your thoughts on a model similar to UFC, and other thoughts about the business side of e-sports in general?!
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