[FXOBoSs]

Originally Posted by cR.ChadMann

I...
eh...
Okay, if community funds and supports it - it will grow. Growth leads to exposure, exposure leads to marketing opportunities ... that means sponsorship. It's addressing the 'catch 22' situation currently in place where we have zero exposure.. and low competition.. boost competition, boost exposure, boost investment returns.

Marketing 101 big boy.
EDIT - actually I'm going to explain this a bit more.. just so I don't get silly responses..
If you want to grow something that has no ROI benefit.. it's hard to get external investment. So you have to prop it up and bleed funds into it to bolster it while it finds its feet. Fake self-sufficiency until the beast can support itself. make sense? okay.. good, now go support eSports how ever you can. ty

Anyway, I'm sure there are plenty of talented individuals in the community that can promote the Aus WCS effectively.. also, Blizzard is involved.. I'm sure they will do their part to bolster the event.

E-sports isn't so easy. There are numerous reasons why. Firstly, there is not enough general interest (viewership wise as a whole) to lure the sponsors that matter (non IT/gaming brands).

Next you have also calculate how long you are actually going to waste (better word than bleed) money to try to 'prop up' a saturated market of people wasting money.

Then you have to decide what kind of ROI you are actually looking for, whether its sales, cash, awareness.

99% of sponsors in e-sports are in it for sales. When sales dry up, they disappear. There is no self sustaining model in e-sports yet, because it relies purely on sponsorships. And because the market is so niche, unless a self sustaining model appears, it will die again (everyone is working on finding a self sustaining model).

The problem with the vision you have is not that you are wrong, but that SEA is so far behind in business development, most of the companies involved or willing to be involved in e-sports have already got their sales from AUS via other, bigger, brands.

The best way to change the trend would be to some how, make ACL 3x bigger on the same budget. Have people do active video media for ACL that is viral (reddit TL etc) and then bank on that.

Anyway, the problem with business in e-sports is that no one has been successful before. Whoever can become successful, will be the ones that live forever and can potentially monopolize.

re: sending my team members to mlg, this fits hand in hand with what I am saying. The only possible way for me to get any sign of a return is to have the people on my team go. Otherwise its just dead air and money, and most probably promoting other peoples sponsors. No one works for free, we all look to get something out of it, that includes self satisfaction.

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Nemo:

That's the way it works and too few people understand it