Posting new articles every Friday in the S^@* SundeR says blog. This week I'm taking a look at gambling in competitive gaming.
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The most captivating aspect of the internet is the freedom it gives you, anyone can do whatever and whenever online. If we can continue to dodge the abundance of obnoxious Family First lobbies and over-protective, proactive suburban parents in this country then it will stay that way. This has resulted in a huge number of activities becoming common-place, be it trolling, amateur pornography, competitive video-games, illegal money laundering or frustrating opinion-based blogs. Gambling, whether for legitimate sports or frivolous novelty, shares the same freedom and has been on the rise for the better part of a decade. The link between online gambling and competitive video-games isn't something new, but the two are becoming increasingly connected. Spectating e-sports and gambling has become an ever-growing symbiotic relationship that is mimicking real sports.
Taking a closer look can reveal a glimpse of the future. Sportsbet, a multinational betting corporation, hosts a huge number of online betting options. While priority remains on sports gambling, one can bet on current events, TV ratings, politics and Hollywood. Good business suggests that one should invest in your market, so early last year, Sportsbet signed a deal with the Hunter Sports Group. This effectively secured direct sponsorship for the Newcastle Knights and Newcastle Jets. While the teams continue to be able to operate, Sportsbet is given reign over the large amount of advertising space within the teams prospective home grounds. This allows direct marketing to the general public and with assured increase in gambling traffic comes more revenue for Sportsbet to spend on sponsorship, so on and so forth. With the relationship between sports and gambling cultivated in such a way that practically guarantees self-generating benefits for both sides, it's hard to argue that this isn't a natural evolution of the sports and gambling culture.
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