But... it's a digital sale. There's not even any physical goods to manufacture or process. I've never heard of anyone limiting digital sales before.
Its so that servers can handle it, they'll be able to scale up server capacity (Based on Testing), and/or add more servers, It'll remove huge wait times (ala SWTOR first week), and it'll reduce stress on servers/customer support until they decide to sell more. (Which is aparently after this weekend)
Its weird i know, and i thought it was silly when i first heard of it happening, but they're refusing to take your money right now , they gotta have a decent reason right? ^_^
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