Erm. If anything Riotgames shoved LoL down everyone's throat (in major competitions). The game was hardly popular in the esports scene when the company was throwing wads of cash at IEM/DH/IEM etc. People couldn't resist the ludicrous amounts of prize money being offered. This coupled with it being free to play and the stream links to competitions being embedded in the game caused it to grow a viewership. SC2 did none of the sort.
Why people rage (I'm one of these people) about LoL getting an audience size it may not possibly deserve is because the other two alternatives in the same genre (DotA 2 / HoN) are JUST as entertaining to watch and have a much higher skill ceiling. Sure LoL offers a great test of team-work but as does Dota and HoN. It's stupid and I can sympathise with anyone naysaying toward LoL: It's gotten to where it has for all the wrong reasons.
Even the smallest donations help keep sc2sea running! All donations go towards helping our site run including our monthly server hosting fees and sc2sea sponsored community tournaments we host. Find out more here.