I think you'd get more out of it using that money to boost the prize pool and advertise that way and also help out ACL or you could send a player down to compete in the tournament, essentially not giving ACL anything except for the viewers who would tune in to watch that player if you announce he's coming down to play. (if he's allowed)
I would get pretty much nothing out of giving money away. I'd have to become the major sponsor for it to matter which is an investment I, and my company would not be prepared to make.
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