So there is this site out there, Coursera.org, which is a place where universities around the world do free online courses in most things you could think of. One of those starting in a few weeks is The Global Business of Sports from Penn State, which is a pretty big uni over there and has a reasonable understanding of competitive sports in its own right. Obviously I highly doubt they will have much in the way of eSports in the course, but I'm sure talented people out there could translate it into our scene. So to any managers, content producers, or just sc2 fans out there I recommend you have a look at it, regardless of whether you plan on running a profit-based entity or not.
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